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Donations instead of Gifts

Christmas, again! How quickly a year goes by! That’s what we at succus. thought when the task “Christmas campaign 2024” on our to-do list reminded us of the upcoming holiday season. But no problem: we already had a Christmas campaign in mind to go along with our 2024 donation campaign.

Melanie Mader Copy & Concept

The Background: Meaningful Giving

For several years now, it has been a tradition at succus. to renounce small birthday gifts and instead collect the equivalent value of these gifts over the year and donate it to a charitable organization. Last year, the Multiple Sclerosis Association was delighted to receive a donation of 780,00 euros.

This year, we decided to donate the value of our birthday gifts to MOMO, the Children’s Palliative Care Association of South Tyrol. MOMO provides various forms of support for children with serious, life-limiting, and life-threatening illnesses and their families. Said and done – the value of all the saved birthday gifts will be donated to the association.

The Christmas Campaign

But that’s not all! Because we wanted to do even more, we also designed this year’s Christmas campaign with MOMO. As we found out, MOMO fulfils not only many other initiatives, but also so-called “heart’s wishes” for affected children and their families.

These are wishes that have been on the children’s wish lists for a long time. One of them – the wish for a wellness weekend – inspired us to bring one of our clients on board, who immediately agreed without hesitation: OLM – the Aparthotel in Kematen will invite a South Tyrolean family to a wellness weekend and thus fulfil the heart’s wish of an affected child. Just in time for Christmas, the gift will be under the Christmas tree. We are very excited about this! We would like to sincerely thank the OLM team for their cooperation and for making this wish come true!

We worked together with videomaker Maximilian Egger to create a video clip to share our message of “fulfilling heart’s wishes” with the world.


**We wish MOMO that many more heart’s wishes can be fulfiled in the future! **


All information can be found here.

Succus. blog

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