With House70 in Brixen, the interior specialist Trias has realised its dream of creating its own interior design gallery and, together with its partner companies, has developed a completely new concept: spread across three floors and 2,500 square meters of exhibition space, House70 offers a curated selection of interior designs and objects from over 100 renowned brands. For the launch of the new concept, Trias required a coherent communication strategy, a consistent corporate design, and the right tone of voice for House70.

We reinforced the concept of House70 with the new slogan GALLERY OF INTERIOR DESIGN. Inspired by the premium brands and design pieces, gold was chosen as the primary colour for the logo and slogan. It embodies the brand and ensures a strong recognition.

The new corporate design was implemented across the social media channels of Trias and House70. Particular attention was paid to the visual and formal language, as well as the careful selection of stylistic elements and brands.