For the new MILA SKYR product of MILA Latte Montagna Alto Adige, a leading dairy, the product launch and advertising campaign was to receive media and communication support – the goal was to introduce an entirely new product from Iceland to the public, to portray it as a symbiosis of Alpine and Icelandic traditions, to ensure that the new product gained acceptance, and to elicit a positive reaction on the part of the consumers.
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MILA Latte Montagna Alto Adige introduced two new dairy products to the market: MILA hay milk and MILA Mozzarella Fior di Latte made of 100% hay milk. In a manner consistent with the style of all MILA products, we announced the launching of a major campaign for the new products.
HIGH PROTEIN for greater performance: MILA Latte Montagna Alto Adige's MY HIGH PROTEIN YOGURT was introduced to the market. In a video, we presented all of its characteristics and initiated the product launch.