In 2013, SIGNA – founded in Innsbruck as a real estate company with international activities – first made its appearance in Bozen / Bolzano, the capital of South Tyrol: With the WaltherPark municipal development project which is currently in the implementation stage. In the meantime, a number of different projects to requalify city districts were implemented: This included the OfficePark office building and the Gries Village neighborhood. New projects for the continued and sustainable enhancement of Bozen / Bolzano are currently in planning. To communicate their positive effects, it was necessary to develop tailor-made strategies and measures.