Pauli Apfelbaum and Marie Marienkäfer are well-known testimonials of the South Tyrolean apple world. On behalf of the South Tyrolean Apple Consortium, we designed and illustrated these likeable characters in 2015 and dedicated a magazine to them. We also defined their messages. Since then, Pauli and Marie have become known throughout the country. They appear in advertisements, at events and roadshows, informing children and adults about the topics related to South Tyrolean fruit growing. We have accompanied the two testimonials over the years, made them famous and developed various formats for them. Today, they continue on their own path. We would like to thank the South Tyrolean Apple Consortium for the successful collaboration and wish our two testimonials continued success.